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Sharon Elsberry

Systems Developer

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Neighborhood aerial hero

Systems Developer · Web · Automations · AI Integrations

I build websites and automations that reduce manual work and increase conversions.

Real estate and service businesses move fast. I ship clean, reliable systems—from landing pages to lead routing to AI-assisted workflows—with strong UX and operational clarity.

Websites & landing pages

Conversion-focused pages with clean UX, analytics-ready tracking, and fast iteration.

Automations & lead routing

CRM + email workflows that reduce missed leads, speed up response time, and improve follow-up.

AI integrations

Practical AI that supports ops: summarization, drafting, classification, and internal tooling.

Case studies

Systems work that connects web, ops, and automation.

Hiring teams don't need a long list—they need proof. Here are three builds that show how I approach websites, workflows, and product thinking.

HomeMatch — Embeddable buyer quiz SaaS (Real Estate)

Modern React product built for fast onboarding and white-label deployment.

ReactUXQuiz logicEmbeddableSaaS-ready
  • Built a consultative home-buyer quiz with multiple question types, progress tracking, and a results/summary flow.
  • Designed a card-based UI inspired by best-in-class onboarding (Lemonade/Ethos-style clarity).
  • Planned architecture for embed scripts, admin tooling, and CRM feeds (e.g., Lofty / Follow Up Boss).

GPBA — Membership platform rebuild + automation workflows

Unified website, community, listings, and donations into one cohesive WordPress ecosystem.

WordPressPaid Memberships ProPeepSoGeoDirectoryGiveWPAutomations
  • Owned platform strategy, rebuild, QA, and launch as primary systems lead and client contact.
  • Implemented practitioner verification workflows, user dashboards, and membership renewal logic.
  • Improved member experience and data visibility to support retention and engagement.

Apis Productions — Technical operations at scale (400+ websites)

Led support operations for regulated financial-services sites with strong process and uptime focus.

WordPressWP EngineDNSMigrationsQADocumentationHubSpot/Klaviyo
  • Managed technical operations and client communication across 400+ regulated sites.
  • Led migrations, DNS/database configurations, and deployment testing for enterprise clients.
  • Built QA protocols and support playbooks to reduce onboarding time and speed up resolutions.

Toolbox

Practical tools for building and scaling systems.

I'm comfortable moving between front-end, ops, and automation—and documenting the work so teams can run it.

Web

  • WordPress (advanced)
  • Shopify
  • HTML/CSS
  • Component-based UI
  • WP Engine
  • DNS + deployments

Automations

  • Zapier workflows
  • Lead routing + notifications
  • Lifecycle sequences
  • Membership renewals
  • QA + release checklists

Data + CRM

  • HubSpot
  • Klaviyo
  • Lofty CRM
  • Reporting dashboards
  • KPIs + data visibility

AI + Integrations

  • AI-assisted chatbots
  • Prompt-driven workflows
  • REST/JSON APIs
  • Webhook-based integrations

Security + Reliability

  • DMARC/DKIM
  • SSO basics
  • Regulated-site operations
  • Monitoring + uptime focus

Ops

  • Documentation + playbooks
  • Client onboarding + training
  • Cross-functional coordination
  • Fast troubleshooting

What teams get

Clean builds, clear handoffs, and systems that don't break when the team scales.

lifecycle-ready automation-first AI where it helps

About

I'm Sharon — I build systems that teams can actually run.

I've spent my career in the overlap between web, operations, and customer success—shipping websites, automations, and internal tooling that reduce friction for both teams and end users.

Most recently, I led a full rebuild of a WordPress membership ecosystem (community, listings, donations, renewals) and supported technical operations for hundreds of regulated websites—so I'm comfortable with both fast builds and reliability.

20+ years building and supporting software and web systems

Builder mindset: ship, test, document, iterate

Comfortable owning projects end-to-end (strategy → build → QA → launch)

Strong UX instincts for high-converting pages

Ops-first: reduce manual work and make systems easier to run

What I'm great at

Shipping clean websites

Fast iterations, strong UX, and a setup that's easy for non-technical teams to maintain.

Automating the boring parts

Lead routing, onboarding, renewals, notifications, and reporting—built to be reliable.

Integrations + troubleshooting

APIs, auth, webhooks, and the unglamorous details (DNS, email auth, migrations, QA).

Contact

Want a builder who can own the system?

I'm fast, detail-oriented, and comfortable working across web, ops, and automation. Send a note and I'll reply quickly.

Phone

+1 360 909 1432

Location

Vancouver, WA (Remote)

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